When you JOIN THE FAST TRACK PROGRAM you'll get instant access to my comprehensive, 156 page, 23 Chapter, How To Make More Money in Promotional Products Sales Manual in PDF format. No need to wait. Plus, a beautiful hard copy of The Manual, in a 3 ring binder, divided into 6 easy to use sections,will be on it's way to you.

You can bookmark the pages and refer to them whenever you have a question or feel stuck. You can also use the Manual to train your staff.

Take a look at all that's here plus, the amazing Resource Section! Each of the forms in the Resource Section can be copied to save you time and money.

From outsmarting the bidding process to quick and easy marketing strategies, to how to choose the best supplier and recommend the right product. You name it, you'll find it here.

This EASY TO USE manual is guaranteed to save you time and help you make tons more money! Preview the extensive taller of contents below.

The FAST TRACK program also includes hours of audios to reinforce everything you'll learn here and a Members Only Web Site with business operations forms to

keep your business running smoothly.

Table of Contents

What’s Your Business Dream?......................................................................	7
How This Manual Will Help You…………………………………………………………………	8
Part One- Planning To Succeed
Chapter 1 – Write Your Own Success Story.........................................	10
Is Your Story about Six- Figure Success? Or Is it a Six-day struggle?
Your Vision Is your Blueprint for Success
What Does Success Mean to You?
Just a Few Small Steps
You Can Do It! Part Two- Marketing Made Easy
Chapter 2 – Your Perfect Niche…………………………………………………….	18
Stand out from the competition
Less is more
Guidelines to finding your perfect niche
Chapter 3 – Position Yourself for Profit…………………………………………	22
You are the differentiator!
Make it memorable
Define your Competitive Advantage
Create a USP of your own
Chapter 4 – The Easiest Sales to Get……………………………………………..	26
Opportunities around every corner
How to Get Your First Customers Fast
Ten Proven Ways to Build a Client Base Quickly
Make More Money with Co-Op Advertising
Chapter 5 – Think Like a Customer……………………………………………….	31
What are your customers’ hot buttons?
Using hot buttons to your advantage
Chapter 6 – Results, Results, Results…………………………………………….	35
Problem Solved
Meeting the Challenge
Customers Buy Results
My Favorite Promotion
Chapter 7 – Marketing on a Shoestring………………………………………….	38
The Power of Staying in Touch
Set the Stage for Success
Better Marketing Materials Mean More Business
Let Your Voice Mail Sell For You!
The Best Websites TELL as Much as they SELL
Email Marketing – Without Worrying about the Delete Key
Create a Great Email Signature Line
Use Catalogs to BOOST Marketing Ideas
Promotions Always Show Their Marketing Muscle
Add Profits When You Track Your Customers
Promote the Promotion!
Chapter 8 – Create a Compelling 30-Second Commercial…………………	55
Results and Benefits
Be Memorable and Comfortable Too
Focus on Benefits
Be a Problem Solver
Focus on Needs
Position Yourself as a Specialist
Chapter 9 – Create a Buzz About Your Business……………………………	59
If I can do it, You Can do it too!
Making Your No-Cost Strategy Work
The Power of the Press
Build Media Relationships
What’s Your Target Market Reading?
Read All About It, Books to Help You Create a Buzz
Part Three- Insider Sales Secrets Chapter 10 – What’s Your Sales Mindset?...........................................	62
Love What You Do
Nine Proven Strategies to Boost Your Profits and Sales Mindset
Chapter 11 – Powerful Prospecting Secrets……………………………………	66
Keys to Successful Prospecting
Chapter 12 – Reward Your Best Customers……………………………………	68
Look for Marketing Ideas Everywhere
How to Apply Creative Strategies to Your Business
Customer Rewards
Chapter 13 – Forget Cold Calls!...........................................................	70
Network on Fertile Ground
Attend Events on a Monthly Basis
How to Give Back
How to Help Others
How to Follow Up Within 24 Hours
How to Reach Out to Referral Partners
How to Ask for Referrals
How to Become Active in Your Community
How to Become a Public Speaker
Chapter 14 – What’s Your Current Sales Challenge?...........................	76
How to Generate Ideas
How to Deal With:
The Inaccessible Client
Fast or Slow Talkers
Your Price is Too High
What to say When the Client Currently Has a Vendor
What to say to Procrastinators
What to say to the Reluctant to Try Your Service Client
What to do When the Client Wants to See Results
What to do about Slow Paying Clients
What to do When a Committee Has to Approve the Purchase
What to do about the Client Who is Never Satisfied
Chapter 15 – OutSmart the Bidding Process…………………………………..	82
Winning Bidding Strategies
The Difference Between Profitable Projects and “Walkaways”
Developing Niche Markets and Expertise
Understand the Purpose of the Promotion
Be Clear on Financial Arrangements
Chapter 16 – Follow-Up: A Profitable Habit…………………………………….	86
Seven Easy Steps to Follow Up by Phone
How to Get Past Gatekeepers
More Tips for Better Communication
How to Leave a Better Message
How to Ask for the Business
Chapter 17 – Follow the Trends and Make More Money……………………	92
Capitalize on Trends to Increase Your Promotional Product Sales
Company Stores
Women and Minority Owned Businesses
Getting Certified as an MBE or WBE
Consolidation
Globalization
Health Care
Strategic Partnerships
Cutting Edge Technology
Distance Learning
Satellite Radio and Cable TV
Part Four- Managing Your Business Chapter 18 – Be Choosy about Suppliers……………………………………….	98
Make Suppliers Partners in Your Success
How to Choose the Best Suppliers for Your Needs
The Benefits of Limiting Suppliers
Suggested Categories for Suppliers
Chapter 19 – Get the Most from Industry Trade Shows……………………	102
Which Ones to Attend
Trade Show Quick Tips
Chapter 20 – Plug Up Your Profit Holes…………………………………………	105
Key Profit Builders
Twelve Ways to Make More Profit
Discounts for the Asking
Chapter 21 – Fast and Easy Organizing…………………………………………	109
Focus on the 80/20 Rule
What are Your Top Three Money Makers?
Organize Your Samples and Catalogs
Useful Ways to File
More Tips for Creating Organizing Files Streamline Your Business With Systems An Easy Order Entry and Follow-Up System
Chapter 22 – Embrace Change, Technology and Trends…………………..	113
Make it Easy to do Business
Tips to Enhance Your Service and Stay Current
Part Five- Staying Motivated Chapter 23 – Time Out: Reward Yourself……………………………………….	116
Why You Need to take Time Off
Strategies to Stay Fresh
Want to Learn More?

Part Six- Quick Resources…………………………………………………………	122
Success Secrets from Industry Professionals	122
Top Buyers of Promotional Products	125
Top Five Emerging Markets	126
Principle Users of Promotional Products	127
Titles of Buyers of Promotional Products	128
Helping You Reach Your Sales Goals	129
A Sample Order Tracking Board	130
Marketing Checklist	131

A Sample Telephone Survey	132
A Sample One Minute Survey	133
How to be Memorable in 30 Seconds	134
How to Use Industry Discount Codes	135
A Smart Sample Policy	136
A Sample Quality Guarantee	137
A Mistake Proof Order Entry Check List	138
A Proof Approval Form	140
Part Seven- Information Resources The Power of Information –Best Websites and Books	142
Part Eight- Business Planning Business Planning Page Part Nine- Troubleshooting Troubleshooting Questions	146 146 150 150
Part Ten Acknowledgments & About The Author Acknowledgements	154 154
About the Author	156

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