Do Cold Calls Get New Business...?

Posted by Rosalie Marcus

http://www.promobizcoach.com/

Yesterday, in my Success Circle Coaching call we had a spirited discussion about the value of making cold calls.

I'll be upfront and say, I believe cold calls are the least effective way to get new promotional products business for the following reasons:

• Voice mail and caller id make it easy to screen all calls



• Gatekeepers are efficient at getting rid of salespeople



• Cold calls close at a much slower rate than almost all other marketing methods



• We live in a permission based era where people are reluctant to speak to strangers



• The know, like and trust factor is missing.

However, one of the participants on the call, Maureen , had a different opinion. She said cold calls have worked very well for her and that she's received a great deal of promotional products business that way.

What's her method? She doesn't just call to introduce herself, she mentions a triggering event such as trade show and how she can help her prospects boost their business at that event.

She takes the time to go to the web sites of the businesses she's calling on so she can have knowledge of their challenges and what events are coming up. The result, she has a much higher success rate when she does cold calls.

The bottom line. If it works keep doing it, if it doesn't try something new.

There are tons of ways to market your business. Focus on what you enjoy and what works for you. Keep track of the results.

The important thing is that you are persistent and consistent with your marketing.

What's your opinion? Have cold calls work for you? What marketing methods have worked best in your business? I'd love to hear your opinion. Just hit the comments button below.

One more thing...

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Rosalie Marcus, The Promo Biz Coach, teaches promotional products sales professionals how to get more business, better clients and a higher income. Get a free special report: How to Attract Promotional Products Business in 30 Seconds or Less at http://www.promobizcoach.com/ or 877-570-6766.