New Marketing Tools For Promotional Products Sales Professionals

Posted by Rosalie Marcus
http://www.promobizcoach.com/

Want some help convincing your prospects and clients that now is the right time to promote their products and services using effective, targeted promotional products and incentive programs?

Here are some well researched marketing tools that may help:

New end user marketing tools were recently posted by Don Mennig, Executive Director, Marketing at ASI. They prove the excellent ROI, (return on investment) of using promotional products. These would make a great addition to any mailing you may do. You could also post a download of these at your web site. Check the tools out at the following link: http://cdn.asicentral.com/MKTGemails/MarketingMicrosite/

Another excellent marketing tool is this “white paper” posted in the PPAI newsletter: Why Incentive Programs Endure Recessions.
Send this to human resource managers and your current clients and prospects. While many companies are not giving raises, incentive programs may work perfectly for them.
http://www.incentivecentral.org/pdf/why_incentive_programs_endure_recessions.pdf

What has worked best to market your business? Your comments are welcome. Just hit the comments button below.


Want more help building your sales and income? I recommend The FAST TRACK to Promotional Products Sales Success.


I've included everything you need to do to jump start your promotional products business fast. Including the latest information on industry trends, social networking and forming alliances.

You can start using the program in the next 10 minutes (the online version and audios are available instantly, with a printed copy on its way.)

All the sales-boosting information, audios, templates and case histories are handed to you on a silver platter. You can get yours now at The FAST TRACK web site. Why struggle when you can just model a program that already works? If you hurry you can still get FREE SHIPPING!

Rosalie Marcus, The Promo Biz Coach, teaches people in the promotional products industry how to get more sales, better clients and a higher income. Get a FREE Special Report, How to Attract Promotional Products Business in 30 Seconds or Less at http://www.promobizcoach.com/. Reach her at Rosalie@promobizcoach.com or 877-570-6766.

Top 3 Prospecting Strategies Without Making Cold Calls

By Rosalie Marcus
Rosalie@promobizcoach.com

Last week, a reader wrote and asked for my recommendations for prospecting that did not involve making cold calls or getting referrals.

Here is what I recommend and what has worked for my coaching clients:

• Form Alliances: Who serves the same target market but is not a direct competitor? Printers, graphic artists and meeting planners are a few suggested alliance partners. How can you both work together and increase your businesses? Consider hosting an open house together or doing a joint direct mailing.

• Targeted Networking: People buy from others they know, like and trust. Target your networking where you are most likely to meet people in your target market or the people who attend can give you referrals to others in your target market. Join organizations that members of your target market belong to. Show up regularly, join committees and be of service and members will want to give you business.

• Social Networking: Online networking can work, but to succeed you need to do more than just have a profile. Join a marketing group at an online site such as Facebook or Linked In. Position yourself as an expert by answering questions and being helpful. The more expertise you show, the more likely you are to get new business.

Have a suggestion that has worked for you to boost your promotional products business without making cold calls? Share it with our readers by posting a comment below.

Want to increase your promotional products sales and income regardless of the economy? I recommend The FAST TRACK to Promotional Products Sales Success.

I've included everything you need to do to jump start your promotional products business fast. Including the latest information on industry trends, social networking and forming alliances.

You can start using the program in the next 10 minutes(the online version and audios are available instantly, with a printed copy on its way.)

All the sales-boosting information, audios, templates and case histories are handed to you on a silver platter. You can get yours now at The FAST TRACK web site. Why struggle when you can just model a program that already works? If you hurry you can still get FREE SHIPPING!

Rosalie Marcus, The Promo Biz Coach, teaches people in the promotional products industry how to get more sales, better clients and a higher income. Get a FREE Special Report, How to Attract Promotional Products Business in 30 Seconds or Less at http://www.promobizcoach.com/. Reach her at Rosalie@promobizcoach.com or 877-570-6766.

Do Cold Calls Get New Business...?

Posted by Rosalie Marcus

http://www.promobizcoach.com/

Yesterday, in my Success Circle Coaching call we had a spirited discussion about the value of making cold calls.

I'll be upfront and say, I believe cold calls are the least effective way to get new promotional products business for the following reasons:

• Voice mail and caller id make it easy to screen all calls



• Gatekeepers are efficient at getting rid of salespeople



• Cold calls close at a much slower rate than almost all other marketing methods



• We live in a permission based era where people are reluctant to speak to strangers



• The know, like and trust factor is missing.

However, one of the participants on the call, Maureen , had a different opinion. She said cold calls have worked very well for her and that she's received a great deal of promotional products business that way.

What's her method? She doesn't just call to introduce herself, she mentions a triggering event such as trade show and how she can help her prospects boost their business at that event.

She takes the time to go to the web sites of the businesses she's calling on so she can have knowledge of their challenges and what events are coming up. The result, she has a much higher success rate when she does cold calls.

The bottom line. If it works keep doing it, if it doesn't try something new.

There are tons of ways to market your business. Focus on what you enjoy and what works for you. Keep track of the results.

The important thing is that you are persistent and consistent with your marketing.

What's your opinion? Have cold calls work for you? What marketing methods have worked best in your business? I'd love to hear your opinion. Just hit the comments button below.

One more thing...

If you hurry you can still enjoy Free shipping and get a proven program for boosting your sales and income (in any economy) when you get on The FAST TRACK to Promotional Products Sales Success.

When you get on The FAST TRACK, I won't leave you without support. You'll get 3 live teleconferences with me, an ongoing email support forum and hundreds of dollars in discounts from top suppliers. Why struggle when you can model a program that works?
Get all the details here.

Rosalie Marcus, The Promo Biz Coach, teaches promotional products sales professionals how to get more business, better clients and a higher income. Get a free special report: How to Attract Promotional Products Business in 30 Seconds or Less at http://www.promobizcoach.com/ or 877-570-6766.

How to Avoid The Big Promotional Products Sales Mistakes...

Posted by Rosalie Marcus
http://www.prombizcoach.com/

Click on this link to see a video excerpt from the presentation.

I'm just back from the ASI Show in Dallas where I presented a workshop on: The 8 Biggest Mistakes Promotional Products Professionals Make and How To Avoid Them.

(I personally made many mistakes in my own promotional products distributorship, so I really felt qualified to teach this class!) Wow! What a great group of promotional products distributors attended. Many shared their mistakes and what they have learned.

If you missed the workshop, you can watch a short video of some of what I shared by clicking on the link next to the photo above.

Here are the notes from my presentation:

I also presented 3 other workshops and hosted a special Women's Networking Reception.I'll be posting more photos next week.

Here are questions for you:

What mistakes would you tell someone new to the industry to avoid?
What do you know now that you wish you knew when you first started selling?

All thoughtful replies are welcome. Just click the comments button below.

Looking for proven ways to sell in our new economy?
Worried about loosing your current customers?
Want some new, easy to implement ideas and inspiration?

Check out The FAST TRACK to Promotional Products Sales Success and get FREE Shipping when you order today...plus additional live teleconferences with me (Rosalie Marcus) to keep you motivated and on track.

Stop struggling and start boosting your sales and income today.

Rosalie Marcus, The Promo Biz Coach,

teaches promotional products sales professionals how to get more sales, better clients and a higher income. Get a FREE Special Report, How to Attract Promotional Products Business in 30 Seconds or Less at: http://www.promobizcoach.com/

Contact her at Rosalie@promobizcoach.com or 877-570-6766.