Can You Keep Promotional Products Sales Up When The Economy is Down?

By Rosalie Marcus
http://www.promobizcoach.com/

Here's a proven strategy for keeping your sales up in a down economy.

One of the strategies I recommend to all my coaching clients is to offer a "free marketing tune up" or "sales stimulus" to all their current promotional products clients and best prospects. This is an easy, non-pushy way to get your foot in the door.

Go with the attitude what can I do help you, not what can I sell you. This is a great opportunity to see what special events are coming up, what their current business challenges are and how you can be of service.

After these meetings come back with ideas that will help your clients and prospects increase business using a targeted, effective promotional product.

There's a plethora of ways promotional products can be used to boost sales and drive traffic to a business and now is the time to use them. In fact, in a slow economy (or any economy) promotional products beat other forms of advertising in terms of exposure, cost per impression, effectiveness and longevity.

People buy from others they know, like and trust. Personal contact is a great way to build trust and sales in this "new"economy. Even if your clients and prospects are not ready to purchase promotional products now, you'll be top of the mind when they are ready to buy.

One more thought...What are you currently doing to motivate others to give you referrals? Offering a promotional gift for a referral is a great motivator and will show you believe in what you do. It may even encourage your clients to put together a similar gift for referral program. Referral programs are a great way to boost sales in our new economy.

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Rosalie Marcus, The Promo Biz Coach, teaches promotional products sales professionals how to get more sales, better clients and a higher income ! Get a free special report:How to Attract Promotional Products Business in 30 Seconds or Less at http://www.promobizcoach.com/
Reach her at Rosalie@promobizcoach.com or 877-570-6766.

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