What's The Best Way To Show The Value of Promotional Products?

By Rosalie Marcus
http://www.promobizcoach.com/
http://www.promobizwoman.com/

This week one of the members of my Working Smarter Success Circle sent me this question:

"I belong to a networking group that meets weekly and has about 20 people in attendance at this particular chapter. I am scheduled to speak for 20 minutes on the 23rd of this month. I would like to be able to share material that will be of interest to the group and allow each one to walkaway with something beneficial. Do you have any suggestions that might be of help to me?Thank you in advance for your assistance. "

Here's my advice...

Here is a creative idea that I learned about through one of my coaching clients. I'll also share some of my own thoughts.

Explain what a promotional products is: You could say something like...promotional products are useful or fun items imprinted with a company name or logo that are used to promote a product or service while creating goodwill and brand recognition.

Then have all the members of the group reach into their pockets, purses and briefcases to look for promotional products. The group member that finds the most promotional products in 5 minutes wins a prize! (Make the prize a fun promotional product with your company logo.) This will get the group engaged, show how pervasive and useful promotional products are...and make your talk memorable.

Use this as a springboard to talk about the value of promotional products. Ask members of the group how long they've had the products they've found and how often they use them. Let the group know that promotional products are generally much less expensive, but are kept and remembered long after traditional forms of advertising (such as newspaper and magazine ads) are forgotten.

More ideas from Rosalie

Present a few case histories of how promotional products have been used successfully in a variety of industries. Use examples from your own clients or get case histories from your favorite suppliers. You may want to bring a "story board." Visuals help.

Engage the group by asking what their current business challenges are and give them suggestions to overcome those challenges by using a promotional product.

Wrap up the presentation by handing out a promotional product imprinted with your company logo and contact information. A presentation that is fun and gets the group engaged is sure to be valuable and be remembered.

One more thing: I have a great "30 second commercial" you can download and use for short introductions, so that people in a group "get" what you do. Just enter your name and email in the side bar on the right to instantly get it.

What's your opinion?
What is your experience in presenting to a group? How do you explain the value of promotional products? All thoughtful replies are welcome. Just hit the comments button below.

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Rosalie Marcus, promotional products business coach, speaker and educator, teaches people in promotional products sales how to get more business, better clients and a higher income. Get a free special report: How To Attract Promotional Products Sales in 30 Seconds or Less at: http://www.promobizcoach.com/
Reach her at Rosalie@promobizcoach.com or 877-570-6766