How To Create Word-of-Mouth Marketing

By: Rosalie Marcus

Rosalie@promobizcoach.com
http://www.promobizcoach.com/


This past weekend I saw an incredible movie, Into The Wild. I thought the film was so well done and so moving that I promptly called or emailed my close friends to tell them it’s a must see.

Chances are you’ve done the same thing. You’ve had a great experience that you couldn't wait to share with your friends. This is the essence of word-of-mouth marketing, a powerful way to promote a product or service.

Today's feature article will give you some great tips for creating positive word-of-mouth marketing for your own business.

Speaking of word-of-mouth marketing. Do you have a favorite promotional products industry supplier that is worthy of mention ? I'm compiling a list and would love to know who you absolutely love working with. Just respond to this blog with your favorite supplier and why you love working with them.

How To Create Word-of-Mouth Marketing
By Rosalie Marcus, The Promo Biz Coach™
http://www.promobizcoach.com/

Wouldn’t it be great if all your customers loved you so much they couldn’t stop singing your praises? Here are some things you can do today to make that happen.

1. Do something different. Give free marketing tips, special packing, special reports and valuable information without being asked; something that your competitors aren’t doing.

2. Find out what they want. Ask your current customers if there is any service you’re not currently providing that they would want. Then seek to provide it!

3. Perform damage control. When something goes wrong, accept responsibility and get it fixed quickly. People are much more likely to remember how you handled the situation rather than what happened.

4. Have a contest. People love contests. A trivia contest, a puzzle, a “help me name this” contest will get your customers engaged and talking about you.

5. Give more to get more. Make a list of your favorite business resources and give it to your best clients. Chances are your clients will be so impressed and grateful they’ll be thinking about what they can do for you.

6. Get testimonials. Chances are your customers do love you, and they probably say great things about you. The next time you hear something favorable about your business, ask if you can use it as a testimonial. You can even save your client time, but writing what they said, and getting their permission to use it. Testimonials establish credibility and trust , a great way to drive business to you.

Would you like to use this article above in your newsletter or website? You're welcome to, but you MUST include the information below. Please send me an email and let me know where it will appear.

About Rosalie: Promotional products business coach, speaker and author Rosalie Marcus, The Promo Biz Coach™ shortens the learning curve for people in the promotional products industry helping them make more money with less effort in less time. To learn how Rosalie can help catapult your success or inspire your sales team, contact her at: Rosalie@promobizcoach.com or 215-572-6766.