What's Your Niche?

WHAT'S YOUR NICHE?

By: Rosalie Marcus

http://www.promobizcoach.com/

Rosalie@promobizcoach.com

Many years ago, when I first started working in the promotional products industry, I thought my prospects included any business—from small, mom and pop operations to large corporations. But it wasn’t until I choose a niche market—healthcare—that my business started to take off and I quickly doubled my revenue.

Focusing on healthcare in my promotional products business, something I thoroughly enjoyed and felt passionate about, enabled my “best self” to shine. It made me look forward to making sales calls and seeing my clients regularly.

In today’s featured article, I’ll share with you how to find your perfect niche.

In case you’re wondering about the photo, that’s me hiking in Alaska. I love being outdoors and I'm in awe of the natural beauty that makes up so much of our amazing planet! That’s why, I am excited to see many of our promotional products suppliers starting to provide organic, recycled and "eco friendly" products.

Since today’s subject is niche marketing, here’s a tip; a savvy promotional products advisor could develop a profitable niche providing "eco friendly" promotions.

Here’s to finding your perfect niche!



Rosalie Marcus
The Promo Biz Coach™
http://www.promobizcoach.com/



Featured Article:
HOW TO DOUBLE YOUR SALES

I don’t have to tell you how competitive promotional products sales are these days. If you want to stand out and attract more and better business, developing niche market expertise makes dollars and sense. Your clients want to do business with experts. Specialists earn more than generalists in every industry.


Concentrating your selling efforts on one or more niche markets can dramatically increase your sales.


Use these guidelines to find your perfect niche:


- Pick an industry or area of specialization that you’re familiar with and that you enjoy working in.
- Look for industries and areas of specialization that have large budgets for promotional items.
- Define your niche by the types of programs in which you specialize: examples- safety programs, client retention programs, awards and gifts.
- Define your niche by the type of service you provide: examples- fast turnaround, company store specialist, design or event planning.
- Define your niche by the geographic markets you serve: examples- New York City, global markets, resorts.
- Define your niche by the types of companies you serve: examples- financial, healthcare, hospitality.
- Define your niche by the causes you believe in: examples- environmentally friendly products,


Having a niche does not mean you will not sell outside of your niche market. This just means this is where you will primarily focus your time and marketing energy.

You can have more than one niche market. Most experts recommend having no more than three. The main advantage is that if you have two or three niche markets--if one is slowing down, you can stay busy and make money in the others.

Once you’ve decided on a niche market learn as much as possible about it. Do an Internet search, visit related web sites, subscribe to magazines and read books. Research the trade shows and the organizations that people in your niche market attend-- and be there. The more visible you are, the more opportunities you’ll have to make more money!




ABOUT ROSALIE


Want to use the article above in your newsletter or website? You're welcome to, but you MUST include the information below. Please send me an email and let me know where it will appear.

Promotional products business coach, speaker and author Rosalie Marcus, The Promo Biz Coach™ shortens the learning curve for people in the promotional products industry helping them make more money with less effort in less time. To learn how Rosalie can help catapult your success or inspire your sales team, contact her at: Rosalie@promobizcoach.com or 215-572-6766.