Who Is Your Choice Client?

By Rosalie Marcus
Rosalie@promobizcoach.com
http://www.promobizcoach.com/


That’s me on the right with Susan Kissinger of Kissinger Promotions in Ft. Lauderdale, Florida. Susan is my choice client. She’s smart, motivated and loves to learn and share ideas. She’s been part of my coaching group for two years. Since joining the group her sales have dramatically increased. This year her sales are up 25%. What she likes best about the group is being able to hear what others, just like her, are doing to increase their sales. She also enjoys having access to top notch resources and support at the click of her mouse.

Do You Know Your Choice Client?

Knowing whom you want to work with and whom you don’t is the first step in marketing your business and increasing your sales.

In today's featured article I'll share with you easy steps to identify your choice clients

You Get To Choose!

One of the best things about the promotional products industry is that just about any business cans you your services, but savvy promotional professionals know that they don’t want to do business with just anyone. They pick and choose whom they want to work with and whom they don’t base on a choice client profile.

1. Write a crystal clear description of your choice client:
Hint: The easiest way to do this is to look at your current top 10 clients.
What do you know about them? What do they have in common?

Here are some things you can include in the description:

What industries do they work in?
What challenges do they have?
What is their job title?
What products do they typically buy?
How often to the purchase?
What do you like most about doing business with them?
What do they like about working with you?
How do they treat you?
How many follow-up calls do you typically make before you get the order.
How much money do they spend with you monthly, yearly?

Once you have the answers to these questions, you’ve created your choice client profile. Look for more clients that fit this profile. Be willing to walk away from those that don’t.

2. List five things you absolutely require before you’ll begin working
with a client. Here are five things I believe the following are important to know.

1. Who is the decision maker?
2. How are decisions made?
3. If you give your client an original idea, will it be put out for bid?
4. What is the client’s objective?
5. Does the client treat you with respect and value your ideas?

Knowing who your choice client is will be a big help in deciding which projects you want to work on, and what to walk away from.

Your opinion counts.

What is your criteria for choosing clients? How do you decide?
Just click on the link on the bottom of this post to share your answer.
Leave your name and email address and I'll send you a FREE special report.

Here's to your success!


Rosalie Marcus, The Promo Biz Coach
http://www.promobizcoach.com/



PS. Are you a motivated woman in promotional products sales? Ready to grow your sales and get to the next level in a supportive, fun, women's only group? Check out the Women’s Selling Advantage Program. The group starts May 17th and is just what you need to make this year your best ever! http://www.promobizcoach.com/WomensGroup.htm

PPS. Looking to easily increase your sales?
Get free leads, free samples, free self-promotions and free branded catalogs from our supplier sponsor The Platform Group? Just send an email to
MENCILY@theplatformgroupgallery.com to get started today. Visit their web site
www.theplatformgroupgallery.com

About Rosalie: Promotional products business coach and popular speaker, Rosalie Marcus, The Promo Biz Coach™ shortens the learning curve for people in the promotional products industry helping them make more money with less effort in less time. To see how Rosalie can help catapult your success, inspire your sales team or your group contact her at Rosalie@promobizcoach.com or 215-572-6766.