What's Your Most Successful Marketing Strategy?

By Rosalie Marcus, The Promo Biz Coach (TM)
Rosalie@promobizcoach.com
http://www.promobizcoach.com

The end of the year is a great time to evaluate what has worked well in your promotional products business and what hasn't-- and what you need to do to move forward and prosper in 2007.

One of the keys to a successful promotional products business is having a consistent marketing strategy. Here's the good news; it doesn't have to cost a lot of money. In fact, some of the smartest marketing strategies cost very little or nothing to implement.

A great first step to your marketing plan is to keep track of where your business is coming from. Just asking yourself this simple question will be a start in the right direction:

What was your most successful marketing strategy for gaining
new business this year?

There are numerous great ways to market your promotional products business.
Here's what Theresa Gonzalez, a member of my Promo Biz Success Circle, did to dramatically increase her sales this year.

In her own words:

"Most of our business comes from referrals and repeat business. What I have found that worked very well this year, was building alliances with area printers. I just started working with two fairly large companies in our local area that were a direct referral from the printer - he had already worked with them printing business cards and letterhead.

I have found it's great getting business by simply just asking for it. I have learned to ask my current (larger) customers that have multiple departments for names of others in the organization. Once I got over feeling funny about asking - it was easy."

What was your most successful marketing strategy this year?
Reply to this post (by clicking on the link at the bottom)
and I'll send you a FREE special report: 7 Proven, Easy Strategies
For Working Smarter, Not Harder!
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Want to give yourself a great present-- plus, eliminate
the feeling of overwhelm and isolation in your business ?

Check out the NEW Promo Biz Success Circle.
The Succes Circle is the proven, easy and affordable way to
shorten the promotional products learning curve and make more money with less effort in less time. Join now and get two FREE bonuses and a special year end discount (and tax deduction!)
Learn more here: http://www.promobizcoach.com/information_page.htm

Wishing you all the best for 2007!

Rosalie


Rosalie Marcus, The Promo Biz Coach(TM) shortens the promotional products learning curve and helps promotional products consultants make more money with less effort in less time. Contact her at Rosalie@promobizcoach.com or 215-572-6766 http://www.promobizcoach.com