Promotional products business coach and sales trainer, Rosalie Marcus, "ThePromo Biz Coach",  shortens the learning curve for people in the promotional products industry, helping them make more money with less effort in less time! To sign up for free monthly sales-boosting tips and a free audio class visit her web site:
http://www.promobizcoach.com

Monday, August 07, 2006

How Do You Choose The Right Supplier Every Time?

By: Rosalie Marcus
Rosalie@promobizcoach.com
http://www.promobizcoach.com/
http://www.promobizwoman.com

How do you choose suppliers? Do you go by price? What about service? Do you get recommendations? And what makes a really good supplier? What do you do if a supplier makes a mistake? Are there a set of standards that all suppliers should adhere to?

With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice? These days many suppliers have the same or similar products making it even more challenging, especially if you're a novice.

Choosing the right supplier every time is crucial to your success as a promotional products consultant. Make a mistake here and you can lose valuable customers and revenue!

Here are some guidelines to start with for choosing suppliers wisely:

  • How responsive are they? How quickly do they return your calls?
  • Can the customer service people answer your questions easily?
  • Do they offer quality and event day guarantees?
  • Do they offer case histories?
  • Do they have a web site with ideas for selling their products?
  • How committed are they to the industry?
  • Do they have an outside rep to call on you?
  • Do they subscribe to ethical business practices?
  • What do others in the industry say about them?
  • How quickly can you get samples ?
  • What is their procedure for handling problems on orders?
  • Do they have inventory when you need it?

The best suppliers are partners in your success, the more wisely you choose the more profitable you'll be!

What do you think? How do you select suppliers? What criteria do you use? What makes a great supplier? Just post your thoughts by clicking on the link at the bottom of this blog post. All comments receive a FREE Special Report: 10 Proven Strategies To Sell More! Please remember to include your email address so that I can send the Special Report to you.

Have a great day!


Rosalie

Rosalie@promobizcoach.com

Rosalie Marcus, The Promo Biz Coach(tm) helps motivated promotional products professionals grow their sales, increase their profits and work smarter, not harder!

Contact her at: Rosalie@promobizcoach.com or 215-572-6766

1 Comments:

At 9:16 PM, Anonymous Mitch Silver said...

Rosalie,

These are the criteria we use when choosing suppliers. There is some overlap from your list....

1.Reliable, ship orders on time
2.Offer several rush service options
3.Offer online order tracking
4.E-mail tracking numbers and acknowledgements
5.Fair and effective problem resolution
6.Special pricing and the resulting margins
7.Breadth of product line
8.Nice, knowledgeable people to work with
9.Shipping FOB point
10. Art dept/specs are accessible and easy to work with
11.Sales and support materials
12.Accounting/invoicing function
13.Local rep’s involvement/approach

Mitch
Silver
Printable Promotions

 

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