Curious What Others Are Doing To Increase Sales?

Copyright 2005 Rosalie Marcus
http://www.promobizcoach.com/
http://www.promobizwoman.com/

Hello,
I don’t know about you, but I’m always curious about how other successful distributors run their businesses.

There's always something new to learn.

That's why last week, on my monthly Promo Biz Success Circle teleconference, I invited my friend, Vytas Masalaitis, president of Widgets Promotions in Malvern, PA. to be my guest expert.

Vytas is a past recipient of the prestigious ASI Spirit Award for Fastest Growing Company, so I knew he would have great information to share with our group.

Plus, not only are his sales high, he has consistently maintained a 40% or higher gross profit margin while steadily growing his client base.

Here are three important sales-boosting tips from the call and a very special offer for you:

1. Bigger isn't necessarily better! Look to sell to mid to smaller size companies where the competition for their business from other promotional vendors may not be as fierce. You'll be able to maintain higher profit margins.

For example: Vytas has had much success selling to regional hospitals. He thinks of each department in the hospital as it's own entity. He started out small, selling just in one department, and then got leads into other departments. From one small order he got multiple referrals into other departments. Now this regional hospital has become a great revenue stream for him.

Tip From Rosalie: The first order I sold to a major pharmaceutical company was a small order, totaling less than $500.00 , to the corporate communications department. Doing a great job on a small order got my foot in the door with various product managers. One small order turned into an account worth more than one hundred thousand dollars a year.

2. Hire inside people to build your sales. Think you have to hire outside sales reps to grow your company? Think again! Vytas grew his organization by hiring inside people to be his assistants and learn the business. That allowed him more time to sell. Many of those inside assistants have turned into his outside sales people, but only after they worked inside for a year or more.

Tip From Rosalie: Look for college students or young moms to assist in your business. They appreciate the flexible hours and creativity. Put a help wanted sign up in the nearest local college or grade school. The right inside person can be a big help in growing your sales.

3. Increase your profits by adding value. If your customers see the value in doing business with your company you won't have to cut your margins. There are hundreds of ways to add value here are just a few: offer services such as special packaging, order tracking, unique colors and marketing tips. Anything that your competitors aren't doing.

Tip From Rosalie: Ask your current customers what would make their life easier and seek to provide it.

Want more help? Click below to read how you can get year round support to increase your sales.
http://www.promobizcoach.com/fast-track.html

Best wishes for happy, healthy and prosperous 2006!


Rosalie Marcus, The Promo Biz Coach (tm)
http://www.promobizcoach.com/

About Rosalie
Professional business coach and promotional products business expert Rosalie Marcus is the creator of The Ultimate Promotional Products Business Success Kit and Learning Circle. If you liked today's article, you'll love her new program.

Need help growing your sales? Looking for an engaging speaker at your next promotional products business event?

Contact: Rosalie@promobizcoach.com or 215-572-6766
http://www.promobizcoach.com/
http://www.promobizwoman.com/