Three Proven Ways to Make More Money!

Posted By: Rosalie Marcus, The Promo Biz Coach
Copyright 2005, Rosalie Marcus
http://www.promobizcoach.com
http://www.promobizwoman.com

I admit it!! I'm hooked on a crazy financial TV program called Mad Money. And judging from the fact it's shown three times a night on CNBC I'm not the only one. The host, Jim Cramer, is a stock market pundit and a real "character."

It's a show about the stock market and making money and it's like nothing else you've ever seen. So what does this have to do with selling promotional products? Plenty!

Whether you like the show or not, there's a lot you can learn about growing your sales from the host's unique approach.

1. Be Unique: Jim took a generally dry topic and one that everyone was presenting the same way and made it fun and interesting. He established a personal brand like no other. With so many people in promotional products sales these days what are you doing that is different, better or unique to stand out and make a name for yourself? You don't need to be outrageous like Jim, but you do need to give your clients a reason to buy from you that separates what you're offering from the competition.

2. Do the Research: Jim tells his listeners to "do their homework" before they buy stock. That's the same thing you need to do before you call on a new account. Research their website; check out their logo. Do an internet search and see what has been written about the company. The more you know ahead of time, the better prepared you'll be to meet a new client's needs. And while you're at it, research your current clients. Go to their web sites, read articles, talk to employees. A little investigative work ahead of time may uncover promotional products opportunities you never thought about!

3. Spot Trends: Jim looks for trends in business so that he can advise his listeners ahead of time where the big money is headed. How good are you at spotting trends? Are you reading the business magazines and newspapers? What are people talking about that can help you grow your sales? Hint: Think new technology like I Pods. What complimentary products can you sell to promote this new technology? Think distance learning and opportunities to promote it. Think baby boomers and adventure travel. What companies can you target to capitalize on these trends?

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